Some engineers, project managers and other business professionals are comfortable promoting themselves and love social interaction, but most would rather do anything other than brag about themselves and spend time on any social media.

This practical and informative session will demonstrate how to use the world’s largest business network to powerfully represent yourself both passively if someone you meet looks at your profile and actively to gain attention from recruiters and employers and potential employees (they’re looking at you too!) You will see how LinkedIn can help you enhance your personal brand and promote your expertise as a professional. And you will find out how to get positive attention and visibility for your brand or your company. We look at how LinkedIn can be used as a powerful tool to cultivate meaningful relationships with potential employers, clients, referral partners, and colleagues and steps to take in order to use LinkedIn to prospect, connect, and grow your professional network.

This session will be beneficial for people who have reasonably complete LinkedIn profiles and would like to take them up a notch and who want to use their profiles to receive more attention from their network and others, perhaps even be seen as the thought leader they know they are.

Takeaways:

• Find out how to show up more often in searches 
• Learn how to make your profile more effective 
• What’s new on LinkedIn

Presenter Biography:

Sandra Clark, LinkedIn Mentoring, is an independent consultant who offers coaching services to help busy professionals build their online brand and showcase their expertise by creating great profiles on LinkedIn. She was chosen as one of ten international LinkedIn members to help facilitate conversations and assist members via the LinkedIn Forums for the Community team pilot.  Sandra started her career as a teacher and theatre director before moving into educational administration, working for the University of California system (both UC Berkeley Extension and UCSC Extension) providing corporate training to Silicon Valley for 25 years before starting her own company in 2010.

(408) 781-6843, [email protected], www.linkedinmentoring.com

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